Customer Analytics

Customer Analytics

The course in Customer Analytics offers students a unique opportunity to train their marketing analytical skills working upon the real business projects. Taking in due account the fact that business today is challenged to become more and more customer-centric, and traditional marketing turns into data-driven analytical engineering, this program helps to gain the important knowledge in the fields of data analysis and marketing theory. In the course of the project work module three companies – major retailer, leading dining out chain and delivery service – will propose their cases and datasets. The central idea of the cases considers loyalty program design. The main aim is to provide the solution on the basis of data analysis. Mentors will guide students’ groups, and the final competition will be judged by business representatives.

Application deadline is April 1, 2018! More information on the important dates here


Module 1: Orientation, “Ice-breaking”

Module 2: Basics of Marketing

Module 3: Case Orientation (Marketing and Loyalty in Retail, Dining-Out and Delivery)

Module 4: Data Analysis in Marketing

Module 5: Decision Development

Module 6: Data Analysis in Marketing

Credits info

  • 4 ECTS
  • Certificate of Attendance awarded

Fee info

The fee includes: 

  • Tuition fees (lectures and project work)
  • Study visits and company tours in according to the course program
  • Visa invitation letter
  • Certificate of Attendance
  • Meals (Breakfast and lunches according to the Meal-plan Mon-Fri) (vegetarian menu available)
  • Accommodation (hostel, 4-6 people in  a room)
  • Group transfer from and to the Airport
  • Cultural activities

NOT Included:

  • Insurance
  • Visa and consular fee
  • Flights to the selected city and back
  • Additional cultural activities not offered by the official program
  • Other student expenses​

The cost in dollars is approximate. The exact amount is determined by Your Bank on a specific day of payment.

About this course

Area of Study


Start Date

79 508 руб.
( 1300 $ )

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Cultural Programs and accommodation included in the Service fee
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